I like to buy pans and cookware and use it all the time. I also like that they’re relatively inexpensive, which I think is a fantastic thing! But I don’t always cook things on them, so I use them to heat up water for stews, boil eggs, or cook pasta.
Walmart, the largest retailer in the U.S. by revenue, has made a concerted effort to promote its goods in a way that makes them less appealing to casual shoppers. They have been using big marketing campaigns in television commercials, print ads, and on websites and have recently started to launch new “in-store” campaigns. I’m sure there are more stores doing similar things.
In Walmart’s case, they are doing this with the hopes that they will be able to sell more of their product in the store while getting some of the cash back. This way, their customers won’t be tempted to buy other things in the store and would instead buy more of their product. But a lot of this is little more than a publicity stunt by a company that has been trying to get their name out there.
Walmarts are a good example for how we (and other marketers) often get sucked into the hype of our own campaigns. It is an easy example because, to be honest, we are all guilty of doing this. We are so distracted by the big “wow” numbers that we forget that there have actually been previous campaigns. It can be really easy for companies getting started to get carried away with our own hype and forget to check out their competitors and how they’ve been doing.
The big problem with using Facebook is that it only works when you have a Facebook account. If you have an email account with your website, but not a Facebook account, then you can’t use Facebook. So while your website might feature Facebook ads, those are useless. You can only use Facebook if you have a Facebook account, which you can’t use if you don’t have one. So if your website has Facebook ads, they won’t work if your Facebook account is gone.
There is a potential solution to this problem. Facebook recently introduced a new feature called “Friend Box.” When you make a connection to Facebook, the system will ask you to sign in with an email address. So your website owner can send out a direct email to your Facebook friends.
Facebook says that it is only asking for your Facebook account info, not your email. That means it cant be used for email marketing. Its true that Facebook has given out a lot of email addresses, but its still a terrible idea to use your Facebook account for email marketing for a site that just wants you to sign up.